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The Role of Advertising in Promoting Corporate Social Responsibility in Bakori LGA, Katsina State

  • Project Research
  • 1-5 Chapters
  • Abstract : Available
  • Table of Content: Available
  • Reference Style:
  • Recommended for :
  • NGN 5000

Background of the Study
Corporate Social Responsibility (CSR) is an integral part of modern business operations, focusing on ethical practices, community development, and environmental sustainability. In Bakori Local Government Area (LGA) of Katsina State, advertising plays a crucial role in showcasing corporate efforts to improve community well-being. Through media campaigns, businesses communicate their CSR initiatives, fostering trust and goodwill.
According to Bello and Hassan (2023), advertising not only informs the public about CSR activities but also encourages other organizations to adopt similar practices. This study explores the role of advertising in promoting CSR in Bakori LGA, examining strategies, public reception, and impact.

1.2 Statement of the Problem
Despite growing awareness of CSR, many businesses in Bakori LGA struggle to communicate their initiatives effectively. Limited advertising efforts result in low public awareness and engagement, undermining the potential benefits of CSR programs.
Adebayo and Musa (2024) argue that well-executed advertising campaigns can enhance the visibility and impact of CSR initiatives. This study investigates how advertising can address these challenges and promote CSR in Bakori LGA.

1.3 Objectives of the Study

  1. To examine the role of advertising in creating awareness about CSR initiatives in Bakori LGA.

  2. To analyze public perceptions of advertised CSR programs.

  3. To identify challenges faced by businesses in advertising their CSR efforts.

1.4 Research Questions

  1. How does advertising create awareness about CSR initiatives in Bakori LGA?

  2. What are public perceptions of advertised CSR programs?

  3. What challenges affect the effectiveness of CSR-related advertising campaigns?

1.5 Research Hypotheses

  1. Advertising significantly increases awareness about CSR initiatives in Bakori LGA.

  2. Public perceptions of CSR programs are positively influenced by advertising.

  3. Challenges exist that limit the effectiveness of CSR-related advertising campaigns.

1.6 Significance of the Study
The study provides insights for businesses, advertisers, and policymakers on using advertising to enhance the visibility and impact of CSR initiatives. It highlights strategies for fostering community trust and corporate accountability.

1.7 Scope and Limitations of the Study
The study focuses on Bakori LGA, Katsina State, and examines the role of advertising in promoting CSR initiatives within this locality.

1.8 Operational Definition of Terms

  1. Advertising: Media efforts to communicate CSR initiatives to the public.

  2. Corporate Social Responsibility (CSR): Business practices aimed at improving societal well-being.

  3. Community Engagement: Active involvement of businesses in addressing local challenges.





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